#ad inventory

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Adweek
1 week ago
Marketing tech

Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform. [ more ]
Morningstar, Inc.
1 month ago
Marketing

After Earnings, Is Meta Stock a Buy, a Sell, or Fairly Valued?

Meta Platforms (Meta) saw strong demand for ad inventory with impressive revenue growth, high profitability, and increased investments in AI and cloud infrastructure. [ more ]
AdExchanger
3 months ago
Marketing

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing. [ more ]
Adweek
1 week ago
Marketing tech

Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show

Google's dominance in adtech creates limitations for advertisers accessing diverse inventory options through its platform. [ more ]
Morningstar, Inc.
1 month ago
Marketing

After Earnings, Is Meta Stock a Buy, a Sell, or Fairly Valued?

Meta Platforms (Meta) saw strong demand for ad inventory with impressive revenue growth, high profitability, and increased investments in AI and cloud infrastructure. [ more ]
AdExchanger
3 months ago
Marketing

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing. [ more ]
moread-inventory
Mediapost
10 months ago
Marketing tech

OpenX Drops Resellers, Non-TV Content In New CTV Solution

OpenX is eliminating resellers and removing non-TV content from its ad inventory to streamline and improve transparency in CTV programmatic buying.
The moves are part of the launch of TV+, a solution that combines linear and programmatic buying models.
OpenX aims to provide more premium advertising experiences and accurate measurement through proper content classification. [ more ]
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